April 8, 2011

Hoopfest Poster Features Trio of Ex-Eagle Football Players

The theme "the game is to 20" highlights the winning score in the world's largest 3-on-3 basketball tourney as well as EWU's 20-19 national championship victory


.PDF Version of the Poster: http://goeags.com/sports/m-footbl/2010-11/files/11HoopfestPoster.pdf

Behind the Scenes Look at the Photo Shoot: http://www.kxly.com/news/27431927/detail.html

Hoopfest Web Site: http: www.hoopfest.org


Hoopfest players and Eagle football players all agree, "the game is to 20."

That's the theme of the 2011 Hoopfest poster, featuring former Eastern Washington University football players Michael Roos, J.C. Sherritt and Tyler Jolley. It was unveiled this week to help promote the world's largest 3-on-3 basketball tournament that takes place June 25-26 in downtown Spokane, Wash.

The trio -- who have all played previously in Hoopfest -- is photographed surrounding a flip-over scoreboard that reads "19-0." That was the score of the NCAA Division I Championship Game on Jan. 7 in Frisco, Texas, before Eastern rallied for a 20-19 win. At Hoopfest, the first team to 20 before time elapses wins, therefore, a 19-0 score is the largest lead a team could have without winning.

"It's a neat honor and very cool to be recognized that way," said Eastern head coach Beau Baldwin. "That Hoopfest poster is a big deal and to have us represented means a lot. It means a lot for our program and it was fun for those guys to do it."

Steve Kutsch provided the concept and design of the poster, with photography by Don Hamilton Studio. The actual poster was produced by The Spokesman-Review.

Besides the slogan, "the game is to 20," the text on top of the poster reads: "No one told Michael Roos, J.C. Sherritt, or Tyler Jolley that the Eastern Eagles were finished when facing a big deficit. Create your own memories at Hoopfest 2011."

A further explanation of the poster concept is at the bottom of the poster: "NFL Tennessee Titan All Pro and Eastern Washington Eagle alum Michael Roos is joined by J.C. Sherritt and Tyler Jolley from the Eagles 2011 NCAA Division I Football Championship Subdivision National Championship team. In the National Championship game, the Eagles were trailing 19-0 before mounting a comeback to win the game 20-19. As you might know, the targeted winning score in all Hoopfest games is 20."

The event features nearly 7,000 teams, 3,000 volunteers, 200,000 players and fans, and 447 courts spanning 40 downtown city blocks.

Sherritt, who is from nearby Pullman, Wash., has played in Hoopfest three times previously. Jolley is also a local product, graduating from East Valley High School in 2006.

Roos is from Vancouver, Wash., and played for the Eagles from 2001-04. He has been a starting offensive tackle for the Tennessee Titans ever since. He played in Hoopfest once when he was a student at Eastern.

The photo was taken in March when Roos made his first visit to the Spokane area since the now-famous red Sprinturf surface was installed at EWU's football stadium, located in Cheney, Wash. He and his wife Katherine contributed $500,000 toward the project. Because the Titans were playing, he was unable to return when the stadium was renamed in his honor to Roos Field in September 2010.

Hoopfest Executive Director Rick Steltenpohl collaborated with Kutsch on the copy for the poster, and the concept for the flip-over scoreboard was by co-Hoopfest founder Rick Betts. The slogan was a combination of ideas from several people, but the final wording came from well-known author and 1987 Eastern graduate Jess Walter.

"In the end, Jess Walter took an idea we sent him and reworked it into 'the game is to 20,' explained Steltenpohl. "I would absolutely say that Jess is brilliant."

"Having Michael Roos on the poster was huge, and J.C. and Tyler were very nice additions," he added. "We were thrilled with how the poster turned out. Hoopfest is very proud of the Eastern Eagles football team and are grateful to associate with the school on our 2011 poster."

Baldwin was impressed with how well-groomed the players looked in the poster, but later found out just how that happened.

"They looked really good," he explained with a chuckle. "We saw the behind-the-scenes look at the photo shoot and they put some makeup on those guys. So they had some help."

 

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